really tempting to leave this entire article with just that, but let's
be a bit more helpful. ; )
asking a reviewer to do review your game remember a few tips:
how many prototypes you can [afford to] make.
your reviewer options (list below), and select 1.25x the number of
Reviewers as you have Prototypes. (Some
will say 'no' for various reasons.)
them a nice personalized email, asking if they're available, and tell
them a short blurb about your game, about yourself, and your personal
deadline for the review.
Not every reviewer likes every game. Some say "know who likes
what kind of games", but most reviewers
like most kind of games or they wouldn't offer to play most of
them. There are many exceptions. We recently got turned
away on a review for TKA because the person preferred "easy to learn,
plays in less than 1 hour" games. So be honest when describing
your game to your potential reviewers.
if they're paid, they're still a person. Treat them accordingly.
giving you their time, paid or not. It's important to respect
It's unwise and unfair to assume that they can, have time, or would
want to. The paid ones are often the most heavily booked.
Hence, popular enough to get paid to play board games! (what a life!)
a decent and complete prototype to send them. It need not be 100%
professional, but it should be at least printed. Don't send a
hand written one or a PnP to print themselves. Print in color
where you can. (Consider what their video will look like with your game
in it.) 99% of reviewers will not assemble your PnP, do it for
suggest using Print
n' Play Productions or The
Game Crafter to make "professional" ones.)
to obtain several reviews, minimum 2. Shoot for 3+ if it's an
easy (or inexpensive) to produce card-type game. Multiple reviews
= better press and more outreach. Plus, nobody wants all their
eggs in one basket.
tips for when you get the reviews back in:
you read/watch them, extract key quotes you can use for your site &
banner ads. And try to keep the quotes short. Two sentences
sentences from 3 reviewers will do more to the eye and for
trust-building than 3 sentences from 1 reviewer.
and this is critically important: Promote that reviewer! They
offered you a service, probably for free, that cost them time and money
repay them in kind to help build their audience. Tweet it, post
it to facebook, drop the link on Reddit (or ask your buddy to), link to
it on your company page, and obviously, link to it on your Kickstarter
page where you quote them.
a list of reviewers? We've got good news for you...
here to be brought to Article #16-The Motherload List of Reviewers
here to be brought to Article #5: How to get Artists.