need to know "Where you are coming from, and where you are going".
So here are 3 good reasons why we're talking about this now:
This topic is dear to me.
2) There has been a lot of hot debate on the subject for years.
3) Fact: 65.41%
of all Gaming Kickstarters fail. So it's deeply relevant
to your campaign before you even launch.
Cancelling, Seeing it Through
is what you do before you
commit; before you
click the "Launch" button.
If anything you've read thus far has scared the pants off of you, you
should consider quitting.
never win", but in a manner of speaking, neither do Kickstarter Project
Owners. They may "Fund" or "Kickstart a life long business
venture that humiliates Hasbro!" ... but
"Winning" and "Losing" are not really factors. So don't feel
like a wuss if you choose jump ship.
always brings relief when you hear about an engaged couple that calls
off their Marriage. Better now than after the altar, right?
Kickstarter success is nowhere near as big of a deal as Marriage, but it IS a
huge commitment to HUNDREDS of
people. Therefore, you should consider it properly before you
invest the time, and ask for the trust of so many others.
Kickstarter Designer/Publisher life just might not be the life for
you. And that would be ok. It's not the life for a lot of
people. Plus, anybody who puts their family life before their
Kickstarter dream is real man, and is to be applauded. That may
require "quitting". I can't emphasize enough: Family before
Kickstarter. Because it will take
more time than you expect, and put more strain on your family-life than
you'd like. Obviously, a choice you need to make together.
vs. Seeing it through
so you went for it. The project is running, it's not looking
good, and the experts are saying that your project is doomed...
What to do?
If – you're less
than 25% funded by
frankly, you've done something seriously wrong. You didn't plan
like everybody told you to. People have shown you that they don't
like what you've shown them, or don't trust you to bring it to
any number of reasons. Cancel now, and send
a humble apology Update, speaking of your plans for the future.
(YES, you can send updates after you cancel OR fail a project.)
If – you've
than 50%, or
even a flat $10,000 (regardless of %), raised by
your halfway point, then...
affectionately called: "Running It Into The Ground".
First of all, there's nothing wrong with Hope. Enjoy it.
4 great reasons WHY you See It Through even when there's no hope left:
have made friends, they're supporting you, and they're hoping too.
of people that you don't know about yet have "Starred" your project
(that means clicked for a "48 hour reminder email"), so they'll be back
in the last 48 hours. They'll inspect the growth of the page, and
how you've handled the situation.
of those that view your project in the last 48 hours will show their
support even though they know you're not going to make it.
They're called: New friends. They're also the ones most likely to
back you again on a reboot. You don't want to miss getting to
meet this amazing group of people.
can forever send KS Updates after you fail. So if you've got the
will to do what it takes to redesign, fix your mistakes, and launch a
"Reboot", then you've got all those new friends that can return to show
their support on Day
1 to generate the bandwagon interest that
Kickstarter tends to thrive on.
willing to do a reboot: Cancel. ...obviously.
Unless you just want to make new friends; but those new friends will be
begging your for a reboot. Fair warning. ; )
more of my thoughts on this, you can read my interview with Jamey
Stegmaier of Stonemaier Games.
to relaunch/reboot? Read this BGG
Post for a great pile of info from another's
here to be brought to Article