to build a Kickstarter Page? I did it in 7 days, so you could
learn from the event.
is an exact copy of the 7 day event with daily Goals, and the daily Designers'
Diary. We left it entirely unedited, even of typos, so
you can experience the learning event now as if you were with us then.
We included polls and surveys during the event so that backers could be
involved, but since those surveys are no longer live the links below
are not active.
me to explain exactly we're doing here, as this
isn't your usual "please give us feedback" page. This
is a learning and teaching event, with the same heart that our Kickstarter
Advice Columns are created with.
here at Gate Keeper Games we have a motto, it is simply this:
is your game!"
we decided to really challenge ourselves to "put our motto where our
mouth is", so that the entire Kickstarter community can benefit.
we are inviting everyone everywhere to join
with us in the actual creation of
this Kickstarter Page from its very inception! - We're so
serious about finding the people that could benefit from this, that we
bought Kicktraq.com's background
skin all week long just to ensure people can find it.
if you're not into
board games, dice, or games about fish, that's a-ok! This is
about the learning and growing experience: building the page together,
the application of the budget in the tiers, and the fun and challenges
that go into it all. And nobody has any obligation to pledge when
the campaign goes live.
just hope you enjoy watching, if that's what you're here for; learning,
if you've got questions about the process; and participating,
because that way everyone can benefit from your input! : )
to get involved
invite you to scroll down the "This
is your game" section, to answer polls, surveys,
and see what the "Daily Event" is for the day.
the comments box at the top of this page to post your advice,
suggestions, and experiences. We can certainly learn from you
too! We have already changed a ton of our plans based on the
comments above and in the polls!
only ask you join us soon, because to build a project page 100% in
under 7 days ...well, it's going to go fast!
down to the "This
is your game!" section below to see what's on the
docket for today, and how you can participate.
for visiting, and if you have any questions don't be afraid to ask them!
Mailing List - sign
Please, share this page with anyone you think might be interested.
to get to work!
section headers are the result of Day 1's polls and work. Each
section will be filled in as the week progresses.)
is where you'll find the daily events, polls, and Designers' Diary.
1-Monday October 19th (Complete)
event: Voted for and created "Campaign Section Headers" to build
the outline for the page.-Read the "Designers' Diary" in the "This is
your game" section below for details.
2-Tuesday October 20th (Complete)
Event: Get Pricing Feedback from polls below, and
post the non-pictorial Key Elements.
Poll: Tell us here what Pricing
Models you would choose!!! (this is a big one!)**
Page Goals (and on a limited time budget today):
up the "Risks and Challenges"
up some more pricing information (Add Ons, new Pledge Tiers, etc.).
permitting we'll get a head start on graphic design for the How it
the scenes goals:
an initial Stretch Goal chart for polling later this week.
some art to the BGG Game Page.
care of my son while mom goes to work. (A very realistic aspect of
designing a Kickstarter.) See our "Kickstarter
Advice Columns" for more of my thoughts on
3-Wednesday October 21st (Complete)
Event: Continue to
get Pricing Feedback through yesterday's
poll which we're
leaving open because of the tremendous value of
your responses there. Also, collect feedback about the How to Play
always, comments at the top are helpful to, as everyone can see your
script for video.
the "How to play" pictorial section due to some bloggers requesting
such before being willing to write about this event. : P (Note the many lessons
there.) - This section is daunting because it's easily one
of the hugest design endeavors for the page. Should we succeed,
it'll be great to have "out of the way"; and it'll be nice to finally
show ya'll much of the art.
a couple Expansion cards for the video from recently received art.
4-Thursday October 22nd (Complete)
Event: Continue to welcome your thoughts on
Pricing until it's time post the final-financials (Survey listed under
Day 2). - Invite comments above, on the Setup Image of How
up on and Post How to Play section's graphics
Section headers (they're 40px too short!)
first run of Stretch Goal Section (winner of Yesterday's vote)
building on Add On Section
the live "Weekly
Alaboom" with Lance Myxter in the evening.
5-Friday October 23rd (Complete)
Event: Survey to arrange the page. Should
the surveys for the Stretch Goals remain in the "Stretch Goal" section,
or should they be moved to the "This is your Game" section?
**Vote HERE: Where
should the Stretch Goal Surveys be located? It's a simple
conundrum, but there are good arguments for each option. What do YOU think?**
all pricing based on the 3-day Pricing Poll.
up the Expansions & Dice Section and post remaining pledge Tiers
a surprisingly fast epic "Reward Tier" image. I've been wanting to
build Masterfish SOMEWHERE. Today was the day! : )
6-Saturday October 24th (Complete)
Event: Requesting feedback on the clarity of the
that blasted "Expansions" Section built!
Reviewer Section up, and ready to link.
7-Sunday October 25th (CURRENT)-THE LAST DAY!
Event: SEARCH FOR TYPOS! : ) If you see
one, I just might give you free dice with your pledge for telling me!
everything! : P
and link surveys
in Reviewer Section
- Proofread-Proofread-Especially the Pledge Tiers
this pre-campaign stuff to our Kickstarter Advice Columns and link to
record of what happened each day, and what went into it. Good for
a resource, and great to catch you up if you just joined us. Note
that "Designers" is plural; this is the journal of our mutual
up for public sharing of this event)
be remiss if I didn't share with you some of what went into getting us
to this point. So here's a short list of what it took to get to
the point of launching this week-long event.
this page to welcome Day 1 guests-8-10hrs-Initial page setup, bank
account and company validation, setting funding goals and first tiers,
graphic design on 2 concept headers shown.
- Really Day -382 to Day -8, and about 50-70hrs total-Getting quotes
and requotes, finding shipping firms, negotiations on pricing, pricing
advertising, building a budget, hiring artists.
Art-Also day -350 to Current-140hrs and counting-Choosing
artists, buying their time, negotiating terms, and lots and lots of art
direction as we as a general rule try to use unique art for every piece.
1-Monday October 19th
Pacific Time, it
begins! Sent the first invitation email through our company
newsletter, and updated our website to reflect the same invite.-2hrs
- Writing and editing the newsletter.
the above survey-1hr-Realizing the immediate need for a survey with
anonymous submission opportunity, we built the first poll of the
campaign. People like anonymous response options, so we met that
some art & began preparing graphic design for later in the week. -
2 hrs-When you have a few minutes to spare early on, you gotta invest
it in later.
art to video producer-10m-Ten minutes to prep and send makes
countless hours preparing it during "Day 0" feel complete.
place holder main image-10m-Give visitors a handle on the idea, and
gives us an early chance to see how it fits. Noting that it's
just slightly too wide.
Poll Results for the day; designed and created the winning Campaign
Headers.-2hrs-"Why pledge now?" got voted off the island in favor
of "About us", so that was flattering. : P ...what do ya think!? : )
Page for Day 2-2hrs-Built new poll, and updated the page-wide text.
2-Tuesday October 20th
up to a battery of emails.-1hr-Responded in kind.
Risks & Challenges-1hr-Took a while to find a way to write a
concise version of all we want to say. I hope it worked. : )
the page "For Review"-1m-Now that every mandatory section of the
campaign (Story, Project image, Financial verification, and Risks &
Challenges) are filled in (at least remotely) we can submit for
review. KS will tell us what they think and if we break any
rules, and then give us the green light. I anticipate them saying
"You don't have a video yet". Hehe, we'll see.
out updates and some emails to find more people to join us.-1 hr
a few images along with the Game Manual to BGG.-20m.
my son-5.5hrs-The best time of my day aside from when my wife came
home and all 3 of us were together again.
confirmation from another reviewer-2m-Glad to have another
pro-review in time for launch.
box art for 3d render-3hrs-Likely to be used for cover the cover
image, the "what's in the box" section, and may even end up in the
video. These fancy 3d boxes inspire confidence! A must
have. But the designing took much longer than I would have
liked throwing me off schedule.
3-Wednesday October 21st
video voice-over.-Scary because the script goes from "an idea with
options" to "something final". !
confirmation of approval from Kickstarter to launch when we're
ready. - Comforting to know that's cleared. We could
do it now. Though I think I'll wait.
out a How to Play section-1hr-Since the lawn maintenance crew
decided to show up mid-recording, that had to be put on hold.
(Real life problems in a real life event. One needs to be able to ...adapt!)
Voice Over-6, yes, six,
hours-Well, this is what live diaries are about. We're
officially behind. : P Frustrating (literally and thus
colloquially) technical and ...organic... difficulties made this take 3x
longer than scheduled. I'm going to do a
portion of the How to Play now (or so I plan),
and try to get some sleep tonight for another full day tomorrow.
video prep-2hrs-designed and cropped art, and chose sound effects
for video; sent off to designer. This video is amazing by the
way, you're gonna love it.
"Setup" of How to Play-3hrs-Got graphic design and overall section
concept set in place. The rest should go much faster.
4-Thursday October 22nd
and uploaded 3/4ths of the how to play section -6hrs- Had to design an
89% pictorial layout (AS PER VIEWER POLLS! : ), with as concise of text
as I can muster. 1 more to go.
Got the How to Play Section up! : )
out with with Lance, Jamey, Scott, Keith, Barry, and Robin on the "Weekly
Alaboom". -3hrs- Had a great time and worked on Stretch Goals.
and posted the Stretch Goal chart!
Funding Goal to $25,000 from $27,000 to make the Stretch Goal chart
uniform. We'll foot the bill if that $2,000 is never raised.
up the about GKG section and included live social media links.
5-Friday October 23rd
the "How to play" to fix the colors -1.5hrs-
Headers to 680pixels wide -30mins-
tons of video production and chose music for it -3hrs-
in the shipping section -2hrs-
up all Pledge Tiers -1hr- (This had plenty of "Day 0" prep. About 4
total hours went into designing those.)
a Pledge Tier for Dice Only based on 70% of votes suggesting it.
"About GKG" Section with misc detail changes.
6-Saturday October 24th
art for video and 2d all morning. Honestly, the video is turning
out amazing! I'm very pleased and can't wait to reveal it. -2hrs
and cropping new assets for new cards for expansion I just got -2hrs-,
these are needed for the "Expansions" section, so it's nothing short of
up a first go at the "Welcome" section -30m- this section needs to be
clear, short, and inviting. I think it's too long, I'll move half
of it to "This is your game".
the Welcome Graphic -1.5hrs- Editing this guy was a beast; but I think
it's worth it!
the What's in the Box section. -2hrs- This went surprisingly
fast, and I think it turned out just right. Let's hear it for 3d
box assets arriving just in time.
the "Reward Tiers section" -20m- Wrote out what each tier gets too,
just in case.
new Cover art-2hrs-What matters to me here is the ability to see
the box, present the awesome pricing you guys chose, and look thematic
1/2 of the Expansion & Add On List done. -3hrs- The design on this
one is the hardest. How do I arrange 5 sections, cleanly while
being concise enough to be easy to access by detailed enough to enflame
the sensation of fun that these babies pack into the game.
Toughy. We'll be ready though!
7-Sunday October 25th (the last day! : O)
section will be filled in as the day progresses.
final direction edits on video -1hr- critical I dare say.
Expansions & Add On graphics -2hrs- *phew!*
reviewer section -2hrs- Includes watching and reading last minute
reviews, building images, and linking videos.
this whole event to this page. -20m-
the page repeatedly -2hrs- Oh man, I'm still so scared
banner adds for BGG and other sites we're advertising on -2hrs-
Includes email them out, which is a nice thing to have simple at this
and linked all day 1 campaign surveys -1hr- Hard to make surveys for
graphic design that's not final because it's up for vote! ; )
final video -30m-
flash player and firefox -10m- let's not risk anything at this stage! :
for the best campaign we could have, and to remember to be generous
with my time and with the products of the campaign.
after a short mid-night nap... We're gonna click LAUNCH!!!!!!!!!!!!!!
jitters never go away.)
all said and done, we don't expect anyone else to try this in 7 days,
you'll note my time stamps add up to 12 or more hours a day pretty
frequently. In fact, we encourage you to build it over a much
longer period of time (2-3 months), especially if this is your first
time, or can't take a week off of work to do a crash course. If
for not other reason than you'll live longer. ; ) Have fun
building your page, and feel free to contact me to take a look at it if
would you have done differently from our approach? If you shared
your preview page, what feedback did you get?